Your prospects' buying habits have changed during the past decade or two, and if you’re going to keep up with them, you need to update your approach, too.
“The biggest difference between lawn care marketing now and 10 to 15 years ago is the amount of channels that are available,” says Shaun Kanary, director of marketing for Weed Pro. “With the Internet and social media, there are so many platforms out there now. Today’s marketer has to be more savvy.”
Your lawn care business needs a strong presence where your potential customers are actually looking for help and services.
“Let go of the past,” says Patt Mosley, director of marketing and communications at Senske Lawn and Tree Care. “Yes, it worked and got you to where you are today, but now you have to take your marketing to the next level.”
To help you do just that, here are a handful of practical lawn care marketing tips from three industry experts.
Share your expertise online
Instead of spending months to write, design, print, deliver and get a response from your direct mailers, you can now reach consumers immediately via your company's website and blog.